Over the past three years, I’ve become convinced that long webpages are better than short ones. Even Nielsen says that scrolling is now allowed (as long as it’s not horizontally); and long, honest copywriting beats vague marketing-speak, even if it is above the fold. Today, Seth Godin said:

It’s okay to be long, if you’re chunky. The great lesson of direct mail was that long letters always do better than short ones. That’s because once you’ve sold me, I’ll stop reading. But if I’m not sold and I get to the end, you lose. The web is infinitely expandable. So go ahead and tell your story.

I’d just add that it’s important to make sure users know what to do when they’re done with your content-and they may be done with your content before they get to the bottom of the page. Make sure that Back isn’t the easiest button to hit when they’re ready to move on.